Zara Project

Product classification of Zara †¢ Most clothing are classified as an â€Å"durable good† as they are used up slowly, †¢ Clothing doesn’t need to be disposed of after being worn once, but rather could be cleaned and reword until a tear within the seams or a stain kills it, or ultimately it goes out of style [pic] Product Lifecycle Due to the clothing industry is mainly backed behind by what is â€Å"cool† or â€Å"hip† to date, clothing often needs to refresh its look in order to attract customers to purchase the product †¢ Many clothing brands including Zara would refresh its new look to attract customers by refreshing its line of clothing such as push out new garments that have a certain style that was popular at the time and this process of refreshing a line of clothing is never stopping Branding †¢ Zara uses an â€Å"one brand name everywhere† concept †¢ No matter within which country it possess the name in Zara †¢ T he brand â€Å"Zara† is recognized in over 1700 stores in 89 countriesPackaging †¢ Within most clothing store like Zara, packaging is basically non-existent †¢ The lack of packaging is due to the company wanting the customers to be able to feel the material used for the product and able to try it on †¢ If both the material and style is favourable to the customer, there is a higher chance of a transaction being made http://marketingmixx. com/marketing-plan-2/200-marketing-plan-of-zara. html http://www. slideshare. net/gunbal/zara-7936993 http://www. forbes. com/sites/lydiadishman/2012/03/23/the-strategic-retail-genius-behind-zara/ http://blogs. ubc. ca/conradchan/2011/09/16/zaras-marketing-strategy/